Solving Applicant Fraud with Innovation: The Case for Relying on a Partner That Built Their Own Technology vs. a Reseller

We Start with Passion

Let’s talk about passion. We have a passion to be the best in fraud detection: to build the most accurate, highest quality fraud detection system, backed by the best team in the industry. That same passion drives the support we give our clients, whatever their needs. And we don’t stop, ever!

When I look for a fraud detection partner, I look for that passion because I know, regardless of our challenge, that the partner will eagerly take it on.

Why Outsourcing Your Core Competency Matters

So what does that say about a partner that farms out their core competency to a third party? It tells me they don’t really care about the problem they are being engaged to solve. Perhaps their passion is in making sales, not in solving the core challenge. It also tells me I can’t trust their judgment because they don’t have the in-depth knowledge and hands-on experience that can only be obtained by building it yourself.

Using partners isn’t a bad thing. Heck, we do it, too. But not for our core competencies of fraud detection and income verification. We use partners for things like sending text messages for multi-factor authentication, for accepting electronic payments, and for helping us achieve SOC 2 compliance. We even pay a partner to attack our systems to ensure they are as secure as possible. These are things that we don’t need to be experts in. In fact, we don’t want to be experts in these areas because that would distract us from our core mission.

Other companies have approached us, wanting us to use their fraud detection services. These are the same suppliers that many of our competitors rely upon. Typically, these companies fall into one of two categories.

The big company with lots of services

For these large companies, their core value is to be a one-stop shop for anything their clients need. But their individual services are anemic, following an 80/20 rule. They get most of it right. It may be good enough for some, but not for us.

An AI company

These tend to be smaller, boutique companies that are experts in using their own model or one of the big AI models. Yes, yet another partner in the partner chain!

They are passionate about AI. I’m sure they may even be good at it, but that’s not the only way to detect fraud and arguably, not the best way. We use multiple techniques where AI/ML is only one component. But if you partner with an AI company for your total fraud detection solution, that’s what you are going to get – a partial solution to a complex problem.

And what about our clients? They are looking for a partner in fraud prevention so they don’t have to be the experts. After all, their passion and core competencies are in multifamily housing. Why would they want a fraud prevention partner who also isn’t an expert in fraud prevention?

Maybe you think to yourself that good is good enough.  But good doesn’t cut it with us, and frankly, we don’t think it should be good enough for you.  Why?  Because just one mistake can leave you holding the bag for a bad debt case worth tens of thousands of dollars. 

What to Look for in a Fraud Detection Partner

So how do you know? Fraud detection companies most likely aren’t going to tell you outright if they are using a third-party solution. So you have to dig to see where the knowledge lies. Can they give you a good understanding of how they do their analysis? Or do they just give you general nonsense like, “Hey, we use AI and we’ve analyzed lots of documents so we must be good.” Trust us, that kind of simplistic jargon shows how little they understand their own product.

At Docuverus, we are excited to talk about our fraud analysis and ID and income verification algorithms with clients and potential clients. Of course, there’s some secret sauce we can’t reveal lest our competitors learn of it. We are tireless in our efforts to mature our multidimensional metadata analysis and document reading logic. We can tell you the strengths and weaknesses of each and how we are working to improve them because we built them!

Frequently Asked Questions

Should a fraud detection vendor build its own technology or license it?

Ask who owns the core detection engine. A provider that outsources its central capability to a third party cannot tune it, cannot explain an edge case, and cannot move quickly when fraud tactics change. Docuverus builds and owns its detection technology rather than reselling someone else’s.

What should multifamily operators look for in a fraud detection partner?

Ownership of the underlying technology, willingness to be measured on outcomes rather than feature lists, direct access to people who understand the system, and a track record of adapting as fraud methods change. Reselling arrangements tend to fail on all four.

Why does in-house technology matter for detecting applicant fraud?

Because fraud changes constantly. A team that built the system can adjust it when a new document-generation tool or identity tactic appears. A team that licenses one has to wait for someone else’s roadmap, which is time the property does not have.

Solving Applicant Fraud with Innovation: The Case for Relying on a Partner That Built Their Own Technology vs. a Reseller

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